COOKIELESS MARKETING

The world of online advertising has undergone a significant change. With the upcoming changes in privacy laws and regulations, cookies, which are small text files used to track user behaviour on websites, are slowly becoming a thing of the past. Advertisers and businesses are now in need of alternative ways to reach their target audience.

What is Cookie less Marketing?

Cookies are small pieces of data that are stored on your computer by websites you visit. You can think of them like cookie crumbs - just as cookie crumbs can give you information about what cookies someone has eaten, cookies can give websites information about your browsing habits.


Just as cookie crumbs can be used to track where someone has been, cookies can be used to track your browsing history across multiple websites. This information can then be used by advertisers to show you targeted ads based on your interests and behavior online.


With the growing concern around user privacy and the increasing prevalence of ad blockers and browser restrictions on cookies, advertisers are exploring new ways to reach their audiences. 

If you're not adopting the new methods of tracking and targeting, then you are at risk of falling behind your competitors who have adapted to the new landscape and become more sophisticated in marketing efforts.   


With cookieless marketing, instead of using third-party cookies to track  online behaviour, marketers use other methods, such as machine learning algorithms or other data sources, to target their ads to relevant audiences. I


This involves using first-party data, such as data collected directly from the user or from their interactions with the brand, to target ads. It can also involve using alternative tracking methods, such as device fingerprinting, which uses information about a device's hardware, software, and network configuration to identify users.

How Our Cookieless Marketing Service Works

Our cookieless marketing service utilises advanced technologies such as contextual targeting, device graph technology, and machine learning algorithms to connect businesses with their target audience. With our service, businesses can expect:


Comprehensive analysis of audience behaviour

We analyse your audience's behaviour and provide you with insights that help you tailor your messaging and improve your conversion rates.


Effective audience targeting

We use contextual targeting to reach users based on the content they're currently viewing, and device graph technology to identify users across multiple devices.


Personalised messaging

By leveraging machine learning algorithms, we provide businesses with personalised messaging that resonates with their target audience. We believe that you cannot created a personalised experience, if you don't know who your audience is.

Why Choose Us

We get it - adapting to a cookieless world is new and scary.


That's why Perennial stays up-to-date with the latest marketing trends and technologies, ensuring that our clients implement marketing strategies that stay ahead of the curve. Here are some of the reasons why you should choose us:


Experienced team of professionals

Perennial is made up of experts in various areas of digital marketing, such as SEO, PPC, social media, and content marketing. We have worked with numerous clients across different industries, giving us a broad perspective and a wealth of knowledge when it comes to crafting effective digital marketing strategies.


Advanced marketing technologies and techniques

We're all about using the latest marketing technologies and techniques to help our clients succeed. We have numerous tools and software at our disposal, from SEO and PPC to social media and email marketing (and lots more).


We're always on the lookout for new and exciting ways to connect with audiences and keep them engaged. So you can trust us to stay on top of the latest trends and find the best ways to help you reach your goals.

Why Choose Us

At Perennial, we have years of experience in digital marketing and have helped countless businesses achieve their marketing goals. Our team of experts is always up-to-date with the latest marketing trends and technologies, ensuring that our clients receive the best possible service. Here are some of the reasons why you should choose us:


Experienced team of professionals

Perennial is a digital marketing agency with years of experience in the industry. Our team of professionals is made up of experts in various areas of digital marketing, such as SEO, PPC, social media, and content marketing. We have worked with numerous clients across different industries, giving us a broad perspective and a wealth of knowledge when it comes to crafting effective digital marketing strategies.


Advanced marketing technologies and techniques

At Perennial, we use the latest marketing technologies and techniques to help our clients achieve their goals. This includes tools and software for SEO, PPC, social media, email marketing, and more. We are always exploring new ways to reach and engage with audiences, and we are committed to staying ahead of the curve when it comes to marketing innovations.

Customisable and affordable solutions
We get it - every business is different and has its own set of marketing requirements and budget limitations. That's why we've got you covered with customisable and cost-effective approaches that can be tailored to match the your specific needs.


Whether you're a small business just starting out or a large corporation with a complex marketing strategy, we can work with you to develop a solution that fits your needs and budget.


Transparent reporting and analytics

Perennial is big on transparency and accountability - especially when it comes to reporting and analytics. We'll keep you in the loop with regular reports that show you how your marketing campaigns are doing and offer valuable insights on how we can do even better going forward.


We use a variety of analytics tools to track key metrics such as traffic, engagement, and conversions, and we make sure our clients have access to this data so they can make informed decisions about their marketing strategy.

Here are some of the Benefits of Our Cookieless service

Increased Privacy

In today's digital age, privacy is a growing concern for consumers. With the rise of data breaches and cybercrimes, users are becoming more aware of the risks associated with sharing their personal information online. By utilizing cookieless marketing, businesses can prioritize user privacy and ensure that customer data is protected. This can help build trust with users and improve their overall experience with a brand.

Enhanced Audience Targeting

One of the key advantages of cookieless marketing is its ability to provide advanced audience targeting capabilities. With cookie-based advertising, businesses may only be able to target users based on their browsing history and past behaviour. However, cookieless marketing services can use a variety of data sources to identify users who are more likely to be interested in a particular product or service.

Improved Conversion Rates

When you have a clear understanding of your target audience and their position in the customer journey, you can deliver your ads at the right time and right place more effectively - attracting the most valuable traffic to your website, precisely when they're prepared to convert.

Ready To

Get Started

If you're ready to take your digital marketing efforts to the next level, our cookieless marketing service is the perfect solution. Contact us today to learn more about our services and how we can help you achieve your marketing goals in a post-cookie world.

CALL US TO GET STARTED

Frequently Asked Questions

  • What is cookieless marketing?

    Cookieless marketing is a digital marketing technique that does not rely on browser cookies to track user behavior and preferences. Instead, it uses alternative methods like contextual targeting, device fingerprinting, and first-party data to reach and engage with target audiences.

  • Why should I choose cookieless marketing over traditional cookie-based marketing?

    Cookieless marketing is becoming increasingly important in the digital marketing landscape because of growing concerns around privacy and data protection. It provides a more secure and transparent way to reach your target audience without compromising their privacy.

  • How does Perennial ensure data privacy and security in cookieless marketing?

    Perennial follows industry best practices and standards to ensure the highest level of data privacy and security for our clients. We use anonymized and encrypted data and comply with all relevant regulations like GDPR and CCPA.

  • How does Perennial target audiences without relying on cookies?

    We use a combination of contextual targeting, device fingerprinting, and first-party data to target audiences in cookieless environments. We also leverage machine learning algorithms to analyze user behavior and preferences to deliver personalized and relevant content.

  • Can cookieless marketing be used for all types of businesses?

    Yes, cookieless marketing can be used for businesses of all sizes and industries. It is particularly useful for businesses that target audiences in environments where cookies are blocked or restricted like mobile devices and certain browsers.

  • How does Perennial measure the success of cookieless marketing campaigns?

    We use a variety of metrics like click-through rates, conversion rates, and engagement rates to measure the success of our cookieless marketing campaigns. We also leverage advanced analytics tools to gain insights into user behavior and optimize our campaigns accordingly.

  • Is cookieless marketing more expensive than traditional cookie-based marketing?

    Cookieless marketing may be slightly more expensive than traditional cookie-based marketing due to the complexity and resources required for data collection and analysis. However, the cost difference is typically negligible and outweighed by the benefits of increased privacy and security.

  • How long does it take to set up a cookieless marketing campaign with Perennial?

    The setup time for a cookieless marketing campaign with Perennial depends on the complexity of the campaign and the amount of data required. However, we typically aim to have campaigns up and running within 2-4 weeks of initial consultation.

  • What types of content can be used in cookieless marketing campaigns?

    Any type of content can be used in cookieless marketing campaigns, including text, images, videos, and interactive elements. The key is to ensure that the content is personalized, relevant, and engaging to the target audience.

  • Can Perennial help with cookieless marketing strategy and planning?

    Yes, Perennial offers comprehensive cookieless marketing strategy and planning services. Our team can help you develop a customized strategy that aligns with your business goals and maximizes ROI.