Digital Strategy
Simply having a website or social media account isn't good enough in this digital age. To truly stand out and succeed in the competitive digital landscape, you need a well-crafted digital strategy that aligns with your business goals and objectives. Perennial helps you refine your strategy so you're focusing on channels and strategies that works for your business life stage.
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What Is Digital Strategy?
Digital strategy is the process of identifying and implementing digital solutions to achieve specific business goals. It involves analysing your target audience, understanding their needs and behaviours, and creating a plan that addresses their pain points while aligning with your business objectives.
At Perennial, we take a holistic approach to digital strategy. We consider all aspects of your online presence, from your website and social media accounts to your online advertising and email marketing efforts. Our goal is to help you create a cohesive digital strategy that will deliver measurable results.
Generate leads and increase conversions
Digital marketing channels such as search engine optimisation (SEO), pay-per-click (PPC) advertising, and email marketing can help you generate leads and increase conversions. By targeting your ideal customer persona and tailoring your messaging to their needs and pain points, you can effectively drive them to take the desired action, whether it be filling out a contact form, making a purchase, or subscribing to your newsletter.
Perennial will work to understand what your ultimate lead or sales goal is, and what exactly needs to be done to achieve that revenue. We won't report on clicks or impressions, if you're after leads and conversions.
Improve customer engagement and loyalty
A comprehensive digital strategy can help you improve customer engagement and loyalty by providing a seamless and personalised online experience. This can include offering personalised product recommendations, providing customer support through social media, and creating interactive content such as quizzes and polls. By engaging with customers on a deeper level and providing a positive online experience, you can increase customer satisfaction and loyalty.
At the end of the day, it won't always be about customer acquisition, your customer retention programs are just as important to create lifelong customers who become your brand advocates.
Spray and Pray Strategy never works
Many new businesses starting out in the digital world will attempt to replicate digital strategies that their competitors are using, after all, if it works for your competitor, it should work for you, right?
This isn't always the case. If fact, you're finding yourself in the spray and pray approach which many companies tend to make. This approach of trying to do too much to see what works or sticks, will lead to to scattered efforts, wasted resources, and limited results.
Instead of taking a targeted and focused approach, you may find yourself overwhelmed with numerous marketing channels, campaigns, and tactics that lack a clear direction or purpose.
With Perennial, we will propose digital marketing strategies that are tried and test. These strategies will also be recommended based on your business lifestyle stage to ensure that it is a strategy we can execute well with sufficient resources.
Cross channel strategy that works
The key to running digital marketing strategies is to make sure that all channels are working together. Cross channel marketing strategies is often neglected and results in each channel working in silo, especially the case if you're working with different agencies for different channels. When you have different channels running with misaligned messaging, audience targeting, you end up running campaigns at a higher and inefficient cost.
A misaligned strategy is like rowing a boat with each rower paddling in a different direction. While each rower might be putting in effort, the lack of coordination and alignment ultimately leads to an inefficient and ineffective journey. Don't let your digital strategy becomes misaligned - you can generate leads and conversions, but is it the most sustainable and cost-effective way?
Perennial will put together a cross channel digital strategy with strong and streamlined messaging to your customers no matter the buying lifecycle stage that they are in. These learnings will also be shared across the team so that the strategy and targeting is consistently remains up to date.
Our Process
Discovery
During the discovery phase, we'll work closely with you to understand your business goals and objectives, as well as your target audience. We'll analyse your current digital presence, including your website, social media profiles, and other digital assets, to identify areas for improvement and opportunities for growth.
Planning
Based on our discovery phase, we'll develop a customised plan that aligns with your goals and objectives, while addressing the needs of your target audience. This may include developing a content strategy, optimising your website for search engines, and creating a social media marketing plan.
Implementation
Once the plan has been developed, we'll implement it using the latest tools and techniques to achieve measurable results. This may include creating new content, optimising your website for search engines, and running social media ads.
If you have a team who will implement the strategies, we can provide guidance and ensure they are on the right track via workshops.
Measurement
Finally, we'll measure the effectiveness of our efforts using analytics and other tools, making adjustments as needed to ensure continued success. This may include tracking website traffic, analysing social media engagement, and monitoring conversion rates.
Contact Us
Today
At Perennial, we're passionate about helping businesses like yours succeed online. Contact us today to learn more about our digital strategy services and how we can help you achieve your online goals.
